ICT FOR TOURISM PROMOTION IN COUNTIES 21-22 OCT 2018

It gives us great pleasure to inform you that you have been nominated to take part in the ICT FOR TOURISM PROMOTION & DEVELOPMENT IN COUNTIES: MODELS, STRATEGIES & TOOLS.  
 
 County Governments are the focus points for the promotion and development of tourism under the devolved governments.  Information and communication technology (ICT) developments are permeating every aspect of tourism marketing. This seminar will explore a methodological framework, which will enable tourism businesses in the counties to develop and implement their marketing strategies with ICT in mind.
 
 For Counties to realize the promotion and development of tourism, it must dramatically increase its focus on ICT as a tool to leverage on. ICT has been proven the world over as tool that cuts across any tourism promotion and marketing campaign.
 
 County governments have begun branding and promoting tourism using the resources unique to their location. The next step is to promote the tourism sites and hotels using ICT. The seminar will explore strategies and tools to realize the objective.
 
The seminar will provide a forum for best business practice in ICT and tourism.

Date: 
Sunday, October 7, 2018 - 21:30